A RETAIL AWAKENING
As the retail world reawakens from lockdown, consumers are now hungry for more in-person brand experiences. Months of immersion with e-commerce have given them new expectations of fast, frictionless yet personal retail experiences.
This shift in consumer behaviour offers savvy retailers a significant opportunity to re-emerge with more engaging face-to-face experiences.
Microsoft has identified some important areas where technology can really help transform retail experiences for both customers and staff to drive success for your business.
RETAIL IS HEADING IN THE RIGHT DIRECTION
DON’T MISS YOUR OPPORTUNITY
Now is the time to ensure your retail staff across the business feel supported in the build up to the festive period and provide a safe and seamless shopping experience for customers.
Watch how the right Microsoft tech solutions can work for both your staff and your business performance.
FOR MORE IN-DEPTH INFORMATION, DOWNLOAD OUR E-BOOK ‘HARNESSING DIGITAL FOR THE FUTURE OF RETAIL’ NOW.
HOW MICROSOFT SURFACE DEVICES AND SOFTWARE ENHANCE HOW YOUR STAFF INTERACTS WITH CUSTOMERS AND EACH OTHER
The following four topics are essential reading for decision makers in this new digital retail world.
Floor staff need better tools to engage and delight shoppers.
Post lockdown, shoppers are returning to stores expecting high levels of service. They have little patience when their expectations are not met, especially if their queries are not answered quickly and accurately. As a result, floor staff are under greater pressure to deliver outstanding customer experiences and technology plays a key role in supporting them.
Self-service kiosks enhance the integration between in-store and online.
Customers expect convenient and safe ways to serve themselves on the shop floor. Digital kiosks provide reduced-contact set-ups where they can discover information or make purchases even when floor staff are busy serving other customers. Kiosks are also ideal for managing on-site visitors’ registrations and their whereabouts.
Putting back-of-house workers at the forefront.
In this new digital retail world, back-of-house workers have become even more vital than ever. They now need to be viewed as central importance to meeting the logistical challenges within your business. Therefore, it’s vital they are provided with robust functional devices that connect them to work applications and processes, and to people throughout the business.
Managers require digital tools that help them drive success across the business.
The pandemic has added extra time pressures on retail managers, and they are the ones who keep teams connected. You depend on them more than ever to keep your retail organisation running smoothly. So, they need technology and software that helps them remain agile and productive in the face of change, while staying connected to management and their workers at all times.