Meet Malachite, Our Recycling Puffin

Malachite Resource Image

Hi, my name is Malachite, and I’m a puffin like no other. Like my friends, I have returned to a remote island in the North Sea for spring. But unlike my puffin comrades, I was born with a passion for the environment and sustainability.

Amidst the hustle and bustle of courtship rituals and home-building, my keen eyes catch sight of a flower, the perfect ornament for my nest – a daisy. Suddenly my mind raced, and my feathers ruffled – Daisy!

Last mating season, seeing rising sea levels and damage to my habitat, I began to worry what this meant for future generations. My insatiable curiosity had led me on a deep dive, learning all about recycling in my native Britain. Never one to ignore the details, I had wondered, with so much IT equipment in the UK, where does it all go? So, on my quest to find out what was being done, I found Daisy.


Malachite: As one of the UK’s largest and most trusted providers of managed IT solutions, you must see your fair share of hardware. This IT equipment can contain materials that contribute heavily to global warming and affect my habitat. What are you doing to ensure puffins like me won’t be left without a home?

Daisy: You’re exactly right Malachite, we are aware of the danger and responsibility that comes with owning, and disposing of, IT equipment. That’s why we came up with our Daisy IT Recycling & Data Destruction solution.

Malachite: Well don’t leave me hanging, tell me more.

Daisy: Daisy’s Secure Circular IT disposal services give businesses peace of mind that their old hardware is being recovered correctly when they no longer need it. Our chosen partner makes sure that any equipment that still has life left is reused.  And any  that is beyond use is dismantled carefully minimising cross-contamination that can make recycling difficult.

We find that recycling can also unlock a number of knock-on effects for businesses, like improving employee and client satisfaction, saving on storage, and compliance with current and future green legislation.

Malachite: Tell me more about the compliance.

Daisy: All methods used are compliant with current WEEE (Waste Electrical and Electronic Equipment) recycling legislation, and none of our IT disposals ever go to landfill. With green legislation changing over time, it’s a great idea to get ahead of it now, before it’s too late. However, it’s not just the recycling law you need to watch out for, there are laws around safe erasure of data to keep sensitive information out of the wrong hands.

Malachite: Oh gosh! There’s a lot to consider. So it’s not just a risk of environmental damage?

Daisy: No! For example, even if your old laptops are being recycled, the data on those devices needs to be fully wiped. The government can issue fines of up to 4% of an organisation’s annual revenue if they fail to ensure complete a thorough erasure of data. Our solution guarantees the safety of personal data and the protection of customers’ details, in full compliance with the law.

Malachite: Interesting stuff. On my travels I’ve seen enough junk for my lifetime, so I’m glad someone’s taking action! Thanks for all the information, Daisy, I’ll be sure to stop by one day.

And that was that. After learning a great deal, I flew back to the nesting grounds to report back to my puffin colony.


These services encompass the entire process of IT asset disposition, from initial valuation to final disposal or remarketing, ensuring security, compliance, and environmental sustainability throughout.

  1. Asset Valuation
  2. Deinstallation and onsite data destruction
  3. Secure Logistics
  4. Certified Data Destruction and Sanitization.
  5. Asset; Re-use, Redeployment, Remarketing & WEEE Recycling
  6. Inventory management reports
  7. Environmental Impact & Sustainability Reporting

For more information on Daisy’s Secure Circular IT Disposal solution click here

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0344 863 3000